The basic architecture of the World Wide Web (www) was originally designed by Tim Berners-Lee in 1989 whilst working for Cern.
In 1994 he launched the WWW Consortium. This purpose of the WWW consortium was to allow academics to publish work openly and for other academics to be able to find, read and link to them. Berners-Lee was the inventor of the World Wide Web as a vehicle for sharing information, for free.
Generic Email: The invention of WWW allowed generic connectivity
The concept of a browser was created to enable users to view HTML web pages
Search Engines: The first search engine, ‘Archie’, searched FTP sites to create and index of downloadable files
Suppliers were introduced to the internet when it became apparent that the internet could be commercialised.
Suppliers and Content Providers websites were mixed together, but suppliers websites were used to sell services rather than provide free content.
The only way to find out about a supplier’s website was from the meta data within the website itself. You’d just publish a website and the search engines would find it based on the words on the web page itself.
This crude solution worked and there was a rush for people to create websites.
Often a company’s share value was inflated just because of the existence of it’s website. The dotcom boom was upon us.
They established all the early online marketing channels.
Cost Per Mille (CPM)
Cost Per click (CPC)
Cost Per Result (CPR)
Slowly, Search Engine Optimisation (SEO) was becoming key.
It was a model that was always geared to those with the deepest pockets. The more money you had, the more traffic you could buy.
Google’s founders Larry Page and Sergey Brin were academics who wanted nothing more than to produce the best search engine, following the Berners-Lee model.
After the dotcom crash of 2000, Google was informed by its major shareholder that they had to monetise their search engine.
Using the CPC model, developed originally by the adult entertainment business - with businesses having to enter an auction to buy keywords.
Other advertising networks are also being locked out by Facebook and Google - who are dominating the digital advertising market. Whilst Facebook and Google advertising revenues go up each year, everyone else’s goes down.
In 2018, the news industry in the United States made an estimated $5.1 billion from digital advertising, a sum spread out across scores of companies, where newsrooms hemorrhage jobs and small-town papers shutter at an alarming rate.
But one relatively recent arrival in the business had a banner year: According to a report from the News Media Alliance, Google almost matched the industry’s total digital-ad revenue with $4.7 billion brought in through search and Google News.
In the UK, Google and Facebook’s combined share of the digital ad market will reach 63% in 2019, according to eMarketer.
Its latest UK digital ad forecast predicts that the total UK digital ad market will grow more than 11% to reach £14.73bn this year.
Google will take a 38.8% share of the UK digital ad market, virtually unchanged from last year, at £5.72bn while Facebook will account for 24.5%, up from 22.7% last year, equating to £3.62bn.
The internet is fundamentally broken. It might look likes it works, but it is failing everyone.
The people who use the internet to search for information, consume content, and search for and buy goods and services.
Where once it was all about traffic, now, it’s all about user data. The value of the internet is driven by user data which is then exploited and abused in many ways including
For political gain. Since the Trump election in 2015 a number of ‘bad actors’ are emerging, abusing our Facebook data and using it for political gain. See The Cambridge Analytical Scandal, and Russian troll farms.
As the profile of this abuse of our data is being raised in the media, users are starting to feel rather used and abused by Facebook and Google.
The rise in ad-blockers and decrease in CPM rates has lead to such an increase in online marketing costs, that for the vast majority of SMEs, using the internet for online marketing leads is a non-starter. It’s just too expensive. Only large companies, portals and comparison sites have deep enough pockets to compete to be number 1 in users search results.
That is where the Ad-free Marketplace comes in. By DESIGNING and patenting an alternative economic ecosystem, BUBBLR is changing how the internet works and it has nothing to do with ads.
Private: Annonymous and secure way to browse the web.
Trustworthy: Ability to search and find authentic information, products and services.
Ad-free: Superior user experience.
Sustainable: New revenue stream.
Quality: Promotes and rewards the creation of high calibre content and journalism.
Access: Direct 'real estate' on user mobile devices.
Fair: A transparent marketplace that rewards genuine insights.
Increased reach: New channel to build & connect with potential customers.
Lead generation: High quality and at a fraction of the price.
Read more about how we're doing this on BUBBLR.com.